About six/seven years ago crystalline was dead. As low pricing (below cost) forced manufacturers into failure, thin films were dead.  Both announcements were too early and too dramatic. 

A few years ago the market in Europe was >80% of global demand — in 2013, amid continuing changes to FiTs (some retroactive) the market in Europe was ~20% of global demand.  Lesson: Diversify your market strategy. 

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